How to write a fitness press release that gets you in the papers
Ever wondered how other personal trainers get their name into newspapers and magazines? Wouldn’t you love some of that free publicity yourself? In this article in personal trainer training I report on how you too can get your fitness business mentioned by the media.
There’s no real secret to getting free publicity.
It’s what PR and marketing agencies do all the time after all.
It’s no surprise that the writers of newspapers, magazines etc. want articles that their readers will lap up. By communicating with these writers and “pitching” a story about you or your company in such a way that it meets this need the chances are the news-desks and editorial teams will run with your story and you gain coverted press coverage.
This is why you’ve seen stories on the personal trainers to celebrities – being a personal trainer isn’t newsworthy but for a magazine whose readers want to hear the gossip about the latest a-list celeb, a story on them working with a trainer to get in shape will get sought after coverage. But how do you communicate with all the newspapers, magazines, blogs, websites and TV and radio stations?
Why press releases
This is precisely what a press release does.
It communicates news, facts or information about an individual or organisation to the media. It’s the bread and butter of PR agencies. Rather than ringing up dozens - perhaps hundreds – of “hacks”, a PR agency will write a construct a news story about their client and then send it to contacts in the news media.
Sounds simple huh? It is. You just need to write a press release.
What is a press release
A typical press release contains all the information a journalist will need to write a story on one or at max two pages of A4. We’ll get to the structure, style and what should be in a fitness press release in more detail next but briefly, it’ll contain all the key facts, figures and information of a story you’re trying to get published.
It will also include contact details for you or the author of the release, background information on you or your business and ideally a photo.
Press release essentials: How to write them
There’s no magic to writing a press release, in fact there’s a clear structure to follow that makes the process easy.
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