To grow your personal training business you’ll want to master both the practical side of personal training and business marketing and enterprenuial mindsets.

These top ten hugely popular books to business growth will help you power your way to success, massive profits and achieving your goals, for books on fitness marketing businesses specifically read top five must read books on personal training.

Purple Cow: Transform Your Business by Being Remarkable

I loved this book, Seth Godwin has established a reputation for his no-nonsense, simple, but often overlooked, ideas on how to grow businesses and the Purple Cow: Transform Your Business by Being Remarkable is perhaps the best of of all. Like all the books here this isn’t focused on personal training but business in general but everything he talks about here can be applied to a fitness marketing. Purple Cow: Transform Your Business by Being Remarkable should be on your shelf.

How to Build Your Reputation: The Secrets of Becoming the Go to Professional in a Crowded Marketplace

This won’t stay on your shelf! Packed with informed insights, this gem of a book is ideal for fitness marketing as it answers a question faced by many personal trainers – how to rise above the chaff and position yourself as the guru in your market. Buying How to Build Your Reputation: The Secrets of Becoming the Go to Professional in a Crowded Marketplacedeserves to be on your to-do-list.

Guerrilla Marketing

An all time classic, Jay Levinson’s Guerrilla Marketing is bursting with hundreds of marketing ideas fitness instructors and personal trainers can use to market their business at low cost but with maximum effectiveness. I’ve owned this book since it was published and find myself continually returning to it as my marketing bible.

Build a Brand in 30 Days

The power of branding can’t be disputed but creating a strong brand for yourself or business can often seem beyond the reach of small one-man businesses strapped for resources. If this is how you think, click on the link and get yourself Build a Brand in 30 Days: With Simon Middleton, the Brand Strategy Guru. With 30 tasks detailed here you’ll get yourself off to a very sure start to creating and maintaining a brand.  I particularly liked his advice to constantly monitor the progress and analyse what’s working and what isn’t. Great advice and not just for marketing.

..and Death Came Third!: The Definitive Guide to Networking and Speaking in Public

If I had to pick one book from this list, this would be it. ..and Death Came Third!: The Definitive Guide to Networking and Speaking in Public provides invaluable advice on networking and public speaking. Particularly refreshing amongst the many books on networking are its advice not how to network – although there’s plenty of advice within the pages on this – but rather concentrate on results you want from the networking and public speaking. ..and Death Came Third!: The Definitive Guide to Networking and Speaking in Public shot to number two in Amazon’s UK best seller lists when first published and with good reason. Like most people, I hate public speaking yet with a few pages of reading this book I’d overcome my fears and gave one of most effective presentations I’d ever done.

All these books, and a range of equipment for your personal training business, are available from Amazon.